source New Prints - Simon C Page
Fingerprints Campaign for the new BlackBerry Storm
2010/03/05 16:40
design
For one of Germany's most renowned student competitions
hosted by the GWA, the europeanschoolofdesign teamed up with FH Frankfurt and Leo Burnett Frankfurt to create an integrated campaign to attract a younger audience to the new BlackBerry Storm. The first BlackBerry with a touch screen.
Because of the fingerprint being the connecting link between the user and his BlackBerry Storm we chose it to be our key visual and built the whole campaign around this one-of-a-kind little thing.
Because of the fingerprint being the connecting link between the user and his BlackBerry Storm we chose it to be our key visual and built the whole campaign around this one-of-a-kind little thing.
TV Spot - the
hero of the campaign.
PRINT Ads
ONLINE
EVENT
AUGMENTED REALITY
Credits:
Client: RIM / BlackBerry
Creation - europeanschoolofdesign, Frankfurt
Assisting agency - Leo Burnett, Frankfurt
Accounting - FH Frankfurt
Production - cineteam
Audio - FunDeMental
Awards: GWA Junior Agency 2010 Silver
Team: Michaela Aulbach, Anne Klakow, Christopher Koster, Stefan Mildner, Carine Thielen, Annette Woiczyk, Ralph Thamm, Detlef Wildermuth, Dominique Winkel
Client: RIM / BlackBerry
Creation - europeanschoolofdesign, Frankfurt
Assisting agency - Leo Burnett, Frankfurt
Accounting - FH Frankfurt
Production - cineteam
Audio - FunDeMental
Awards: GWA Junior Agency 2010 Silver
Team: Michaela Aulbach, Anne Klakow, Christopher Koster, Stefan Mildner, Carine Thielen, Annette Woiczyk, Ralph Thamm, Detlef Wildermuth, Dominique Winkel
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