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The Razorfish team in Germany partnered with Realtime Technology AG to build configuration experiences for the Audi A1 world premiere at the international motor show in Geneva. They are designed to attract and engage young people and to demonstrate the wide range of customization possibilities of the new Audi.

The first experience is located on the main stage, featuring a 24�� Multi-Touch display allowing users to interact with the car configuration and an additional 65�� display with synchronized high-definition 3d-rendering in real-time to garner even more attention. The complex configuration scenario is wrapped in a simple and easy-to-use interface. The application is based on Windows 7 and the Razorfish Touch Framework.

A1 to drive

A1 to drive

Audi A1

A1 all

The second configurator runs on Microsoft Surface and is based on the Audi A4 configurator. The multi-user environment allows individuals to place physical tokens on the table and configure their favorite A1 in a collaborative way. The extravagant competition kit adds exciting new possibilities to spice up the user’s virtual car.

A1 Surface

A1 Surface

A1 Surface

Both configurators can be seen live at Geneva Motor Show until March 14, 2010.

source Audi A1 Multi-Touch Configurators at Geneva Motor Show 2010
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By Donald Melanson posted Mar 2nd 2010 5:37PM


Microsoft's Surface has managed to carve out a small niche for itself, but there's only so many places that a large, touchscreen installation can find a home (a yacht, for instance). Microsoft Research seems to be aware of that, and it's apparently been hard at work on a more portable Surface for some time now. As you can see above (and in the video after the break), the so-called Mobile Surface would rely on a combination of a projector and a camera (and mobile phone, in this instance), which would offer about the same level of interaction as a regular Surface, and even a few advantages -- like being able to use a pair of drumsticks to play the drums. If this all seems a little familiar, it should, as Light Blue Optics and others have already employed nearly identical systems to turn any surface into a touchscreen display. Curiously, Microsoft Research has since pulled the Mobile Surface page from its website, but you can find all the pertinent details by diving into the links below.



via Pocket-lint
source TechFlash, ZDNet
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Multi Touch Interface

Obscura HP Multi-touch Video Wall

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Microsoft Surface

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